This holiday, we wanted to enable the Chrome community to work together for a good cause. Starting today, we invite you to support five worthy causes by counting and “donating” the tabs you open in Chrome.
Everyone’s total tabs will determine a charitable donation made on behalf of the Chrome community, up to one million dollars.
In other words: we want people to switch to Chrome and have a one million dollar advertising budget to make it happen. Otherwise they would just skip the bullshit and donate the million dollars they’re already committed to donating.
It’s still charity, kind of, so I’m not so very mad at you, Google. Those million dollars are multitasking, at least. It’s better than TV ads or billboards. But I challenge just one company to just one time run a campaign like this without including the words “up to ______ dollars”.
Ya know, I suppose there are possibly some nice tax benefits to “donating to charity” as advertising. That might explain why companies do this kind of thing so often. It’s also a very good form of advertising to choose if you’re trying to get people to think nice thoughts about your product or service, most definitely (while not even realizing that they’re being advertised at!)